As many people may or may not know, #LUBMMA has for many years been a 100% Non Profit advocate for increasing MMA athlete pay (and more recently WMMA).
We have sponsored athletes and promotions from the UFC, Bellator, InvictaFC across to regional circuits around the world in an attempt to help subsidize athletes pay.
After a while however of a small group of people tirelessly contributing their own funds to the cause, the group began to realize the issue was simply to large to just throw money at, especially one the Reebok deal with the UFC came into play. Even with the amazing support we have by the community who “get it” in our goal for making a better MMA future.
So we began and found better ways to help by creating community projects involving fighters and fans, and pushing athletes where we can to raise their profiles within the MMA community. (This in turn raises their pay as their profile is raised). We also produce many behind the scenes assistance projects, and take on others on request.
So in order to maximize many of our new projects we have partnered with multiple other groups. And due to this, although we run the daily BAU, we felt it better to rename our website to a neutral name so that the “HUB” did not feel like anyone was in charge of any particular project.
After all, the whole point of what we do is about #Communityunity and helping ANYONE in the MMMA
industry not us, we don’t sell or produce any thing to purchase!
So while we keep our brand
as its well recognized and trusted, and a lot of effort has gone into making it something people are proud of over the years. At the end of the day, the work is the most important part, and speaks more than any logo or image seen on an athlete.