As many people may or may not know, LUB-MMA has for many years been a 100% Non Profit advocate for increasing MMA athlete pay (and more recently WMMA).
We have sponsored athletes and promotions from the UFC, Bellator, InvictaFC across to regional circuits around the world in an attempt to help subsidize athletes pay. In fact over 50 athletes to date not including projects!
After a while however the very small group of people who continuously and tirelessly contribute their own time , energy & funding to the cause, began to realize the issue was just simply too large to just throw money at, especially once the Reebok deal with the UFC came into play.
Even with the amazing support we have in the community and partners who “get it” and have helped in our mission, and hopefully been of mutual benefit, we still realized we needed to adjust with the industry to better assist our aim, and our partners…
So we began and have found better ways in addition to our normal sponsorship routes to help by creating community projects involving fighters, other sponsors, promotions, managers and fans, and pushing athletes on social platforms where we can to raise their profiles within the MMA community with the help of all of the above mentioned parties and outlets. (This in turn raises their pay as their profile and fan engagement is raised by crowd sharing, and thus in turn helps their sponsors).
We also now produce many behind the scenes assistance projects, and take on others on requests, which are not in the public eye but still carry our same mission statement. (keeping in mind we still run a very small dedicated team)
So in order to maximize many of our new projects we have partnered with multiple other groups. And due to this, although we run the daily BAU, we have now made an automated ‘choose your news’ site like a flip board or apple reader style format to cover all mma content and free up a lot of staff time, instead of our old MMA news site with infield reporters. This has fallowed a lot more freedom to assist athletes in a much more hands on approach as well as our partners and their needs. and also bringing the two together via a lot more unique and out of the box thinking.
We also felt it better to separate our sponsorship branding from the news now that the News Site had changed format.
And thus we renamed our website to a neutral name so that the “HUB” if you will did not feel like anyone was in charge of any particular project that may fall under its banner in the process down the line, and this is why the “news” site is now called FiighterDojo
After all, the whole point of what we do is about #COMMUNITYUNITY and helping ANYONE come together to get what they need.
It’s not for us, we don’t sell or produce any thing to purchase! We literally give away money and our time for free. But we LOVE the sport and choose the athletes we sponsor and support carefully to reflect that and ensure they are with us for the long journey.
So why Keep LUB-MMA?
We have decided we will definitely keep our LUB-MMA brand as its well recognized and trusted from the years gone by, additionally just the daily searches on it from old fights or fighters wearing it still reach the site so we have simply redirected it here and it will carry on in sponsorship only in “SOME cases” but not man as most work will be behind the scenes now.
Additionally a lot of effort has gone into making it something people are proud of over the years. And people in the industry know and trust. With a sport renown for companies failing to pay athletes or deals get broken, we have a proud history of always paying in advance and showing trust with the athletes. With many generous volunteers who have given their time over those years to aid our projects and athletes and fans these volunteers are also a part of that name.
But at the end of the day, the work is the most important part, and speaks more than any logo or image seen on an athlete…
So if you think there is a project that we can assist with that’s going to help make mma/wmma better somehow, or if you have a specific need that the mma industry can help with. Simply let us know and we will always be interested in taking a look and seeing how we can help pitch in or play our part!
Please keep in mind everything we do is pro bono, so naturally we will look at everything but may not take up every project offered to us.
This includes sponsorship as we STRONGLY welcome it but not without due diligence due to our reputation, as ALL funds get passed on to athletes or fans or projects and like to ensure this always happens and everyone is always going to be happy with any strategy before anything takes place.
Again we take a LOT of pride in being 100% NON PROFIT!
Enjoy the fights everyone, and fight prepared and fight safe!
This site is part of the LUB-MMA network…
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