As many people may or may not know, #LUBMMA has for many years been a 100% Non Profit advocate for increasing MMA athlete pay (and more recently WMMA).
We have sponsored athletes and promotions from the UFC, Bellator, InvictaFC across to regional circuits around the world in an attempt to help subsidize athletes pay. Infact over 50 athletes to date!
After a while however the very small group of people tirelessly contributing their own time , energy & funding to the cause, began to realize the issue was just simply too large to just throw money at, especially once the Reebok deal with the UFC came into play.
Even with the amazing support we have in the community who “get it” and have helped in our mission, by spreading our message and awareness for making a better MMA future through our work…
So we began and have found better ways in addition to our normal sponsorship routes to help by creating community projects involving fighters, other sponsors, promotions, managers and fans, and pushing athletes on social platforms where we can to raise their profiles within the MMA community with the help of all of the above mentioned parties. (This in turn raises their pay as their profile and fan engagement is raised by crowd sharing).
We also now produce many behind the scenes assistance projects, and take on others on requests, which are not in the public eye but still carry our same mission statement. (keeping in mind we still run a very small team)
So in order to maximize many of our new projects we have partnered with multiple other groups. And due to this, although we run the daily BAU, and have now made an automated ‘choose your news’ site like a flip board or apple reader style format to cover all mma content and free up a lot of staff time, instead of our old MMA news site with infield reporters.
We also felt it better to separate our sponsorship branding from the news now that the News Site had changed format. And thus we renamed our website to a neutral name so that the “HUB” if you will did not feel like anyone was in charge of any particular project that may fall under its banner in the process down the line.
ie. A FighterDojo project may have more than one party involved beyond LUB-MMA.
After all, the whole point of what we do is about #COMMUNITYUNITY and helping ANYONE in the MMA industry. #MMAUNITY.
It’s not for us, we don’t sell or produce any thing to purchase! We literally give away money and our time for free.
So why Keep LUB-MMA?
We have decided we will definitely keep our LUB-MMA brand as its well recognized and trusted from the years gone by, additionally just the daily searches on it from old fights or fighters wearing it still reach the site so we have simply redirected it here and it will carry on in sponsorship only. Just not a news capacity.
And a lot of effort has gone into making it something people are proud of over the years. With many generous volunteers who have given their time over those years to aid our projects and athletes and fans.
But at the end of the day, the work is the most important part, and speaks more than any logo or image seen on an athlete… So the FighterDoJo is now our new name and home.
So if you think there is a project that we can assist with that’s going to help make mma/wmma better somehow, simply let us know and we will always be interested in taking a look and seeing how we can help pitch in or play our part!
Enjoy the fights everyone, and fight prepared and safe!
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